Launched in 2016 with its spring/summer collection, Perseverance London is a womenswear label that is known for its modern silhouettes and girlish charm. East London-based Perseverance London has become Britain’s newest fashion darling, loved for its sweet-meets-tough designs that appeal to that sense of feminine style for the 21st century. Bold, innovative styles with intricate lacework make up the label’s aesthetic.


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